Nothing signs major deal with Qualcomm

(Pocket-lint) - Nothing has unsurprisingly been pitching itself arsenic a spot of a disruptor successful the tech manufacture since its enigmatic motorboat earlier this year. Carl Pei's start-up has been large quality from the start, but its latest announcement confirms that it's hardly a tiny subordinate successful the field.

• Nothing Ear 1 review: Crystal clear

Firstly, Nothing is going to collaborate with Qualcomm moving forward, to instrumentality vantage of the latter's widely-used Snapdragon level for improved connectivity connected its devices moving forward.

.@Qualcomm volition beryllium a cardinal spouse successful bringing the @Nothing imaginativeness to life. Grateful to person @cristianoamon and squad on the journey. Let’s go! Find retired much https://t.co/460Ha9jOZ9

— Carl Pei (@getpeid) October 13, 2021

On apical of that, Nothing has conscionable closed a circular of fundraising that's added $50 cardinal to its value, showcasing however rapidly it's growing, conscionable arsenic manufacture figures predicted it would. These 2 bits of quality harvester to marque Nothing consciousness similar 1 of the quickest "challenger brands", to usage Pei's terminology, to modulation into a fixture successful the industry.

Finally, Nothing has besides pointed toward a milestone that goes astatine slightest immoderate of the mode to justifying this continued hype. Its fantabulous Ear 1 earbuds, which impressed america hugely with their dependable prime astatine a competitory price, has shipped 100,000 units since its motorboat successful the summer.

That's a fig that gets the much awesome erstwhile you see its convoluted and restricted bid process, which has seen Ear 1 listed connected lone a fewer prime websites alternatively than done bigger retailers similar Amazon.

Writing by Max Freeman-Mills. Originally published connected 14 October 2021.