Introduction
A press release is a brief summary of a news event, product launch or other important information. It's used to inform journalists and media outlets about your company's activities, products and services. This can be helpful if you're looking for coverage in the media.
There are several rules when writing a business press release:
Your headline should summarize the main subject of the article.
Your first paragraph should introduce what you're doing while also summarizing what others have written about it.
The rest of your text should follow these guidelines: Use correct spelling and grammar; avoid making grammatical mistakes (such as running words together); consider whether people will read it on mobile devices with small screens; use active voice rather than passive voice wherever possible; mention specific dates if appropriate (for example, "On April 14th" rather than "April 14th" without any additional explanation).
Write a headline and first paragraph that summarize the news.
The first thing that you need to do is write a catchy headline. A good press release headline will be short, but also punchy and attention-grabbing. In the case of your business, you want people to read it and share it with their friends. This is why you should use an interesting word or phrase in your title (for example, “How I Made $2 Million Selling My Blog”).
The second step is to give readers some context for what they're about to read by providing some background information on who you are and why this story matters in their lives. In other words: give them something valuable before they even start reading!
Use a symbol before the dateline.
The next step is to include a symbol before the dateline. This will tell readers that you are writing from a different location and not on behalf of another entity, like an organization or company. For example, if your press release is coming from Miami Beach, Florida and you want people to know that they're reading it at the right time of year (i.e., summer), then use the letter M after the dateline; this indicates that it was written in June 2018 at midday EST.
The final step in writing a press release for business correctly is to spell out all words correctly—even if they're already spelled correctly! Some people may be tempted to skip this step because they think "it looks good enough," but believe me when I say there's no such thing as "good enough" for spelling-challenged writers who could use some extra practice with proper spelling before sending out their work for publication by others (and thus earning money off those same publications).
Create a boilerplate with information about your company.
The first thing you should do is create a boilerplate, which is essentially a template for all your press releases. It should include the following information:
Your company name, address and phone number (if available)
A brief description of your company (what kind of company it is and what products or services it provides)
Your logo (if you have one)
A quote from the CEO or founder of this organization
Only use the third person.
Avoid the use of passive voice.
The passive voice is a bit like a fish tank, where you're trying to keep all the water in at once, but one tiny leak can make it all collapse. It's not that we don't want your press release to be clear and concise—it's just that there are better ways of accomplishing this than using the word "was" over and over again (we'll get into more detail on what constitutes passive voice later).
Use active instead: "We launched our new app last week."
Include full names, titles, and contact information.
If you're writing a business press releases, it's important to include full names and contact information for your company. This includes:
Full names (e.g., John Doe)
Titles (e.g., Executive Director at XYZ)
Contact information (e.g., phone number and email address).
The # symbol is used to denote a hyperlink, which allows readers to access more information. To add a link in your press release, type the URL of the website or social media account you'd like people to visit after reading about your company's product and services.
Writing a press release is not complicated whenever you follow these easy steps.
Writing a press release is not complicated whenever you follow these easy steps.
Write a headline and first paragraph that summarize the news
Use a symbol before the dateline
Create a boilerplate with information about your company, such as its name and address, what it does, who runs it, and when it was founded (if applicable). You can also include any other relevant details that may help readers understand why they should care about your story or news item! Be sure to keep everything concise so people don’t get bored reading through long paragraphs of text just because there are too many words coming out at once (this happens very often). Try not to use more than one sentence per paragraph if possible; otherwise, try breaking up paragraphs into smaller ones instead by using bullet points within each line/paragraph instead of using multiple sentences altogether which makes things seem less complicated when reading through them later on down below where I'll be explaining exactly how much space each part takes up within their respective sections...
Conclusion
Writing a press release for new business is not complicated whenever you follow these easy steps. The format should be simple and clear, but also professional. If you have any questions, just contact us. We’ll be happy to help!
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